Portfolio

I’m a data-driven content designer with over a decade of experience crafting intuitive, user-centered digital experiences.

My work is grounded in usability principles, information architecture, and behavioral design, helping me create content that fosters trust and drives customer success. I thrive in collaborative environments, using both qualitative and quantitative insights to simplify complex ideas into clear, accessible language that aligns with business goals. I embrace opportunities to drive alignment through clear communication and storytelling.

Below are some of my recent case studies, where I applied these skills to solve complex challenges, improve customer experiences, and drive measurable results.

CASE STUDY #1

Crafting the content vision for Pockets

Led naming and content strategy for "Pockets," ensuring consistent vocabulary across the product and customer touchpoints. This feature helped customers organize finances, leading to higher balances and increased card spending.

Skills: Naming strategy, content design, customer interviews, stakeholder presentations, cross-functional alignment, Agile processes.

CASE STUDY #2

Designing a premium subscription upsell

Designed content flows and optimized messaging to position tax filing as a key premium benefit, driving annual subscriptions and empowering customers to manage taxes with ease. We surpassed subscriber growth goals and increased non-card revenue.

Skills: Content strategy, information architecture, mobile and desktop UI design, MVP analysis, compliance (UDAAP), content testing, in-app education.

CASE STUDY #3

Guiding users for clearer, simpler product experiences

Crafted notifications, tooltips, and empty states to guide users in updating workflow rules, increasing the deletion of outdated rules by 150%.

Skills: Figma, data table design, microcopy, Pendo guidance, style guide development.

CASE STUDY #4

Reducing cognitive load by simplifying rule management

Simplified and communicated a complex new feature to align with admins’ mental models, reducing rule list lengths by 11%.

Skills: Taxonomy and metadata development, information architecture, storytelling, workshop facilitation, UI/UX design.

Auditing content to drive strategic product improvements

CASE STUDY #5

Conducted a content audit to identify usability issues and unclear messaging, driving alignment between design and product leadership for quarterly planning.

Skills: Content audit, usability analysis, stakeholder presentations, cross-functional collaboration, Jira documentation.

Let’s work together

  • “Katie creates content with an eye towards systems and scalability, ensuring consistency across the entirety of the product experience. Beyond being an immense talent, Katie is a wonderful teammate and a great self starter—consistently looking for ways to contribute and support those around her. She’d be an invaluable member of any product team looking to level up their content systems and overall quality of writing.”

    Chip Truex, Lead Product Designer at Found

  • “It was an absolute delight to manage and work with Katie, whose passion for her craft and dedication to enhancing user experiences were evident in everything she did. She quickly immersed herself in understanding our very complex product, demonstrating an impressive ability to distill intricate concepts into simple, concise, and effective copy. Her work significantly contributed to making our features more intuitive and user-friendly.”

    Hortense Desodt, Manager at Front

  • “Katie is motivated by research-based and results-driven outcomes, approaching problems with a creative and can-do attitude. Beyond that, she's a joy to have as a teammate: A reliable, accountable team player who works seamlessly across functions, and makes even the most challenging moments more fun.”

    Cathy Bishop, Manager at Found