Content strategy for AI experiences
I design how AI systems think and behave.
My work bridges content strategy, behavioral design, and AI implementation. I create frameworks that teach models how to reason through customer needs, ensuring AI experiences stay predictable, helpful, and human-centered even as they scale.
I partner closely with ML engineers and product teams to make complex system behavior legible. This means translating content principles into behavioral rules, building datasets that shape model learning, and creating governance structures that keep quality consistent. The result: AI experiences that feel intuitive because they're built on intention, not chance.
At its core, this work is about clarity and trust. I reduce cognitive load, eliminate confusion, and help people navigate complex choices with confidence.
Start anywhere. Meet people where they are.
Across every role, I've designed experiences grounded in clarity and trust, helping people make confident decisions.
A bit more about me
When I need a fresh perspective on a complex content challenge, I head outside.
Some of my best ideas have come while riding my gravel bike—sometimes, a little time away from the screen makes all the difference. If you'd like to learn more about my background, read on.